The #ReadyforParenthood campaign ran from November 2021 to November 2022, aiming to provide new parents across the South East with information and support, encouraging them to successfully navigate the many challenges of parenting a new baby or young toddler.

The campaign featured 89 bespoke illustrations, a booklet translated into 26 different languages, 6 parent interview films, and it was promoted by 80 different organisations across the South East.

This evaluation report explores the successes and learning outcomes from the campaign. You can view the campaign for yourself at: southeastclinicalnetworks.nhs.uk/readyforparenthood

Published: March 2023